Rotring no more
Posted by andir on October 14, 2005
Sad news. Rotring, the company that started in 1928 in Germany has been taken over by American manufacturer and member of the Rubbermaid empire, Sanford. And as every thoughtful takeover of a better brand than your own, you do the right thing and kill it. Which is exactly what's happening at the moment.
Can't have the sub-brand out-shine and be overall better than the main brand. Ergo, must kill the quality product and flood the market with the crappy one.
Go Sanford, make us all proud now!